The first stage of the buyer’s journey is
Awareness, which is also at the top of the
buyer’s funnel. In this phase, the customer
becomes aware that they have an issue or
requirement that needs to be met. To find a
solution, they will start by doing
broad research online. At this stage
in their search, customers are not
prepared to buy anything yet–they’re
only looking into what options exist.
In the Evaluation Phase, customers figure out
if they want to buy the product or not.
In marketing, this is when the sales team
uses their experience to help potential key
buyers and make a sale.
A need has been identified, research has been
done, and the client has decided to buy. All of
the steps involved in moving a customer from
one stage to the next have now been completed.