9 Steps in how to choose the right web design agency for your business. Expert Insights from Alfonso Quinonez

  1. Understand the roles of the people you are hiring: There’s a difference between a Web Designer, who handles aesthetics, and a Web Developer, who focuses on functionality. Also, an SEO Expert optimizes the website for better search engine rankings.
  2. Know your goals and budget: Set clear objectives and determine your financial capacity before starting the process.
  3. Analyze the competition: Understand what your competitors are doing online to gauge what kind of web agency you might need.
  4. Check portfolios and reviews: Always research the agency, examine their previous work, and read independent reviews.
  5. Price isn’t everything: A well-optimized, albeit more costly, website can be a valuable business tool. A cheap website might save money initially but could lead to lost opportunities.
  6. Own your website: Be cautious about business models that charge a continuous monthly fee.
  7. Leverage your network: Seek recommendations from people you know, local businesses, or even websites you admire.
  8. Communicate directly with the agency: Engage with potential agencies directly to get a sense of their work ethic and customer service.

If you wish to learn more about this topic and understand what to look for when choosing a design agency for your business, then keep reading.

As someone who has successfully run a web design agency in Maryland for 15 years, I take pride in our 5-star rating on Google, 60+ positive reviews, and 200+ satisfied clients. Using my experience, I offer helpful tips on selecting the best web design company for your business.

Now, transitioning to the initial stages of your search, you may find the abundance of choices rather daunting, the variety of options can be overwhelming. From small startups to established agencies, there are millions of results online. It’s difficult to decide whether you should select a reliable agency or take a chance on a newer designer.

How do you know which web agency will be the best fit for your desired results?


It’s imperative that you understand the core objectives successful business owners typically aim for when collaborating with an SEO and web design company. As you peruse this blog, maintaining these goals at the forefront of your considerations can act as an effective compass, guiding your understanding and decisions.

Web design agencies that provide the following 8 essential features are preferred by successful business owners:

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  1. Boosting online visibility
  2. Improving user experience
  3. Developing a robust brand identity
  4. Driving lead generation and conversions
  5. Creating mobile-friendly designs
  6. Providing ongoing support and maintenance
  7. Implementing content strategy and optimization
  8. Offering performance tracking and analytics

Let’s continue with our top 9 tips on how to choose the right web designer for your business.

Important concept! Do you know what a web design agency is and what we do?

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This question is important because if you don’t know what we do and what to expect from a web design agency, you can’t really choose the right agency for your business.

A web design agency is a company that not only specializes in creating beautiful web design but also takes care of web development, web strategy & ranking, web hosting, user experience (UX), web maintenance, and more. Each of these services plays a crucial role in the success or failure of your business.

Unfortunately, just a pretty website won’t get the job done!

Understand the difference between a Web designer VS Web Developer | QA Digital Ads

1. Web designer VS Web Developer

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When building a website, it’s essential to understand the differences between web designers and web developers. Although their roles may seem similar, they possess distinct skill sets and contribute uniquely to the website creation process. 

Web Designer: The Creative Visionary

A web designer focuses on the visual aspects of a website, playing a crucial role in shaping its appearance and overall aesthetics. They are responsible for the layout, color scheme, typography, and other design elements that create a cohesive and engaging user experience. Web designers need to have a strong understanding of user experience (UX) principles and be well-versed in the buyer’s journey to create an effective website design.

By crafting visually appealing and user-friendly designs, web designers make the web developer’s job easier. They use design tools like Adobe Photoshop, Illustrator, and Sketch to create mockups and wireframes that serve as the blueprint for the web developer to follow. This collaborative process ensures that the final website design aligns with the client’s vision and meets their specific goals and requirements.

Web Developer: The Technical Architect

Web developers, on the other hand, focus on bringing a web designer’s vision to life by writing the code that makes the website functional. They ensure that the site looks and performs optimally across various devices, such as computers, smartphones, and tablets. Web developers possess strong programming skills in languages like HTML, CSS, JavaScript, and other relevant technologies, allowing them to implement the design and create interactive features.

In addition to making sure everything looks right on different devices, web developers optimize website speed and implement meta tags to enhance search engine visibility. They work closely with web designers to ensure that the website is responsive, accessible, and meets industry best practices.

In summary, while web designers and web developers have distinct roles in the website creation process, their collaboration is crucial to building a successful online presence. Web designers bring the creative vision and user experience expertise, while web developers provide the technical know-how to implement that vision and make the website functional and accessible.

Exploring the Role and Responsibilities of an SEO | QA Digital Ads

2. Exploring the Role and Responsibilities of an SEO Expert

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An SEO Expert’s core responsibility is to optimize website content and structure with a keen focus on enhancing search engine rankings. This process involves a detailed understanding of your client’s search behavior, an in-depth competitive analysis, and the formulation of a tailored strategy to improve your visibility on platforms like Google.

At QA Digital Advertising, we appreciate the distinct yet complementary roles of an SEO Expert, Web Designer, and Web Developer. That’s why our team comprises seasoned professionals in each of these fields. Our SEO experts concentrate on refining content and site structure for search optimization, while our Web Designers devote their skills to produce visually engaging and user-friendly layouts. Meanwhile, our Web Developers tackle the technical challenges, ensuring smooth functionality through robust coding. Our integrated approach allows us to create comprehensive, fully optimized websites, thereby empowering our clients with a formidable web presence.

What are your goals | QA Digital Ads

3. What are your goals? – Decide on your budget!

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Setting up a website is the first step towards establishing an online presence, a key tool to achieving business goals. However, it’s not a magic money-maker. Visibility is crucial; if customers can’t find you online, they won’t know your business exists. Business goals often include SEO optimization, engaging web design, increased exposure, marketing for traffic growth, brand recognition, and a positive user experience (UX Design). Achieving these usually involves multiple professionals and incurs additional costs to the basic web design and development. Remember, quality expertise isn’t free. Websites advertised at minimal costs often deliver low quality with disappointing results. Investing adequately is like gearing up for a Formula One race; you can’t expect to win on a bicycle.

Now, before engaging with web designers, it’s crucial to determine your budget to understand what’s financially feasible. As previously mentioned, options abound, and prices can significantly differ. Due to the custom nature of web design, many designers keep prices on their websites private. Therefore, you’ll need to approach them with a brief summary of your needs to get an estimated cost. If a quote exceeds your budget, you can always negotiate to modify your project scope to achieve a more manageable cost. However, remember to align your expectations with the Good, Fast, Cheap principle. Even top-tier web designers can only excel in two aspects per project, so prioritizing is essential.

This takes us to our second point, who are your competitors, and what are they doing to rank on Google?

This is important because you need to know exactly what your competition is doing to know the type of agency you must choose. Example: If you see that your competition is not doing much, most likely, any agency will be able to help you achieve your goals. However, if you see that your competitor’s website is very elaborate, you must continue reading to learn how to choose a good web agency for your project.

Who are your competitors and what are they doing to rank on Google | QA Digital Ads

4. Who are your competitors, and what are they doing to rank on Google?

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 It’s essential to take a good look at your online competitors, nationally and locally. What are the most prevalent features in each category? What are the similarities among them? Are there specific criteria your audience may anticipate finding on your website depending on your area of expertise? 

Answering these questions will give you a good idea of what it takes to compete in your market. 

Now, let’s start by doing a small assessment of your competitor’s website: 

Does their website look cheap or high-end?

Do they use high-quality pictures? If yes, do you think they hired a professional or took them themselves? 

How much content do they have? 

How many internal pages does their website have? If many, why do you think they are doing it? 

How much money do you think your main competitor invested in their website? 

When you have a clear picture in mind of what you want and understand the level of competition, it is easier to understand the minimum amount of work your business needs to invest in competing online.  

Furthermore, some web design agencies specialize in specific niches or industries, while others work with businesses of all sizes across multiple industries. Therefore, it would be best if you found an agency with experience working with companies like yours. This will facilitate communication between both parties.

Always check a portfolio and read what others have said about the web agency you are about to hire on Google Review and other sites | QA Digital Ads

5. Always check a portfolio and read what others have said about the web agency you are about to hire on Google Review and other sites.

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 In choosing a web design agency, extensive research is crucial. Start by exploring independent reviews and testimonials on Google My Business to understand the agency’s reputation and work quality. Further, confirm the legitimacy of these reviews by examining the agency’s prior work. It is important to ensure that the web design agency has worked on similar projects, as this gives you an idea of what to expect from them. These insights from real clients offer unbiased experiences with the agency, both good and bad. Finally, aim for agencies with consistently high ratings, ideally 4.5 to 5 stars.

Your choice of web design agency significantly impacts your online presence. So, dedicating time and effort to this selection process is imperative.

Budget Pricing A web design project is not just about the price | QA Digital Ads

6. Budget & Pricing – A web design project is not just about the price!

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A misconception we frequently encounter in our web design agency is that many budding entrepreneurs view a website as merely an online PowerPoint presentation or a gallery, underestimating the importance of website optimization. The fundamental distinction is the dynamic potential a well-optimized website can bring your business.

A well-optimized website is not just about aesthetics or showcasing products or services; it’s an active business tool that drives lead generation, conversions, and revenue growth. It leverages strategic SEO, user-friendly navigation, compelling calls-to-action, and fast loading speeds to improve user engagement and elevate your business’s online visibility.

In contrast, a cheaply made website might save you some initial expenses, but it can prove costly in the long run. It often lacks vital SEO strategies, resulting in low search engine rankings and limited online exposure. This translates into lost potential clients and decreased revenue. Also, poor website design could lead to a frustrating user experience, deterring visitors from returning.

In conclusion, seeing a website as merely an online display is a grave oversight. A well-optimized website can act as a powerful business tool, driving client engagement and promoting business growth. While a cheap website might seem a bargain, it could cost your business missed opportunities and diminished online presence.

Make sure you own your website | QA Digital Ads

7. Make sure you own your website

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Lately, we have seen a new trend of providing a low-cost, basic website for a monthly fee between $50 to $100. Generally, this same website costs around $500 – $800 in total, but this new trend offers a monthly plan that never ends, meaning that you will end up paying for the rest of your life for a basic website that is not even yours! 

We disagree with this business model because we feel that the point of a web design agency is to help other businesses succeed, not the opposite. For this reason, we advise you to make sure that you own your website, DO NOT PAY A MONTHLY FEE! unless you get a monthly maintenance plan or actual service that benefits your company.

Seek recommendations from your network | QA Digital Ads

8. Seek recommendations from your network

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Don’t hesitate to leverage your network for potential referrals. Inquire with friends and family about any web designers they might know or recommend, as hiring someone with a demonstrable track record is always advantageous. Engage with local businesses as well to find out who they’ve worked with. Browsing the internet for aesthetically appealing websites can also lead you to potential web designers. Typically, designers are acknowledged in the website footer, providing a quick and convenient way to access their contact details.

Initiate direct communicatio | QA Digital Ads

9. Initiate direct communication

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Direct contact is one of the most effective ways to understand a business. Whether via phone or email, reaching out will give you a feel of their work ethos, customer service, and overall approach. Do they come across as potential collaborators you could comfortably work with? If the initial interaction leaves a positive impression, consider scheduling a video call or a personal meeting for a more detailed discussion about your requirements.

I hope this guide has provided helpful insights into choosing a web design agency. If you have any questions or want to share your own experience in selecting a web design agency, don’t hesitate to contact us at hi@qadigitalads.com. Let’s work together to create a dynamic online presence for your business!

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We encourage you to look at our portfolio and our Google Reviews.

Our team specializes in analyzing online competition, and we are dedicated to enhancing the online success of businesses. We collaborate closely with you to create an online approach that truly reflects your brand and fulfills your specific requirements.


  • 0:00 – Introduction
  • 2:31 – Web design agencies that provide the following 8 essential features are preferred by successful business owners
  • 3:03 – Do you know what a web design agency is and what we do?
  • 3:38 – Web designer VS Web Developer
  • 5:45 – Exploring the Role and Responsibilities of an SEO Expert
  • 6:58 – What are your goals? – Decide on your budget!
  • 8:58 – Who are your competitors, and what are they doing to rank on Google?
  • 10:19 – Always check a portfolio and read what others have said about the web agency you are about to hire on Google Review and other sites
  • 11:12 – Budget & Pricing
  • 12:42 – Make sure you own your website
  • 13:26 – Seek recommendations from your network
  • 13:59 – Initiate direct communication
  • 14:39 – Let’s work together
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